Trends & Innovation Discussions

Videoblog with John Elkington, Founder of Volans and Co-founder of SustainAbility
Posted : Tuesday, 26 October 2010 by Tom Crawford
Welcome to the Clownfish Videoblog – An opportunity for opinion leaders to share their thoughts, stories and best practice in the areas of sustainability, branding and innovation. John Elkington, Founder of Volans and Co-founder of SustainAbility,...
Leadership, Sustainability, Trends & Innovation, Videoblog
10 Green Trends for Consumers in 2010
Posted : Thursday, 21 January 2010 by Tom Crawford
1. From green premium prices to an affordable green Many consumers have shied away from green products because of their premium prices; a Mintel survey (2009) found that 54% of consumers would purchase more sustainable, green products if the price wasn...
CSR, Sustainability, Trends & Innovation