Discussion
Posted : Sunday, 12 February 2012 by Tara Moss
On a routine grocery store trip at my local Fred Meyers I rounded the cleaning aisle and immediately I was entrenched with smells of lavender, mountain spring fresh, and a dash of bleach. In a zombie like fashion and without delay I went for my...
Posted : Tuesday, 14 December 2010 by Tom Crawford
Welcome to the Clownfish Videoblog – An opportunity for opinion leaders to share their thoughts, stories and best practice in the areas of sustainability, branding and innovation.
Wayne Visser, Director of CSR International, shares with us his...
Posted : Monday, 06 December 2010 by Alex Johnson
During a recession, intuitively, we might once have expected marketers to take their foot off the sustainability pedal. But the business of making and marketing products and services that that are good for the planet and people is growing, at far faster...
Posted : Tuesday, 26 October 2010 by Tom Crawford
Welcome to the Clownfish Videoblog – An opportunity for opinion leaders to share their thoughts, stories and best practice in the areas of sustainability, branding and innovation.
John Elkington, Founder of Volans and Co-founder of SustainAbility,...
Posted : Friday, 08 October 2010 by Tom Crawford
The sustainability revolution is heating up, but many luxury brands are being left out in the cold. With so much at stake, how can luxury brands capitalise upon their unique strengths to ensure they retain their aspirational status?
The idea of ‘...
Posted : Wednesday, 22 September 2010 by Tom Crawford
Welcome to the Clownfish Videoblog – An opportunity for opinion leaders to share their thoughts, stories and best practice in the areas of sustainability, branding and innovation.
Simon shares some of the success stories from their sustainability...
Posted : Wednesday, 25 August 2010 by Alex Johnson
CEOs need help. They need better stories. It’s taken a while, but now, 23 years after the Brundtland Commission published its groundbreaking report Our Common Future, leaders of business – the people helming the most powerful forces in the...
Posted : Monday, 05 July 2010 by Alex Johnson
We live in a time where the “mainstream has fallen behind the zeitgeist” – the words of former film mogul and now professional thinker and policymaker, David Puttnam earlier this month, describing the ‘creative industries’...
Posted : Thursday, 13 May 2010 by Tom Crawford
Trendwatching.com have identified an imminent new trend that is based around brands working hard at assisting consumers in making the most of their daily lives, rather than the old model of selling them a lifestyle or an identity.
At Clownfish we...
Posted : Thursday, 29 April 2010 by Tom Crawford
Today's reality consists of multiple media channels, new technologies and consumers who have a short attention span. Traditional communications are no longer sufficient for creating loyal fans or bringing the brand to the forefront. This new reality...
